There are only so many people in your Warm and Common markets. Sooner or later, you will need to devise a plan to engage people your Cold market. We suggest sooner. This may seem like a daunting task but with the technology available today it really doesn't have to be. Things have come a long way since your parent's network marketing company. If you take advantage of what's available, you will never even think of going door to door.
Fortunately, today we have the power to network and market like never before with the power of Internet technology. The Internet is how people research just about everything these days and it's how you stumbled upon this information in the first place. So with this in mind, you should really focus on creating an online campaign that finds and persuades your target demographic.
Right now you maybe thinking, "I'm not really sure if I'm computer savvy enough to make an online campaign." Don’t worry. These days you don't really have to be a computer expert to successfully spread a message online. There are many tools that do all of the technical work for you. You really just need to focus on your message and follow the steps provided.
Today, most reputable MLM companies provide their distributers with a host of tools to sell and promote the business, such as replicated websites, shopping carts, apps and more. These are all wonderful assets to have for any sales-oriented business today.
Whatever your arrangement of online properties is, it would be especially beneficial to have at least one lead capture page. This is a webpage that attempts to capture a visitor’s basic contact information. It may persuade them simple by detailing the benefits of enrolling in the company or it may offer something in exchange for the information, like a newsletter or educational material. You should prioritize these pages and try to drive traffic to them.
To create an optimal strategy for driving traffic, you must research your intended audience. You should observe the language that draws people to products and opportunities that are similar to yours. You need to observe where people are going to look for particular information and what they are actually finding. You need to determine who the big influencers are, both within your MLM company and within the entire MLM industry. Determining these factors will give you a much better strategy on what to say and where to say it.
Now that you have a better idea of whom you want to persuade and where they look for information, you can better formulate a message that will get their attention and inspire them to submit contact information. Some of the major points you will want emphasize are the benefits of the product, it's popularity and what's possible. As mentioned before, you may consider offering something in exchange for one’s contact information. Furthermore, you might add an element of urgency to the message, so prospects feel like they may miss something if they don’t pay attention.
Once you have established your message, the next step is to make condensed and expanded versions. This will be helpful when distributing the message throughout the great variety of platforms the web offers. For the condensed versions, you will want to think of short phrases that can be effective with something as small as a banner ad, tweet Facebook post, etc. For the expanded versions, you should make an outline of every angle there is to discuss about your business, and write extensively on each of these angles. While doing this, it is very important to use SEO (Search Engine Optimization) rich content. This means using the key terms you and others use when searching for information online.
Now that you have a variety of content to work with, it’s time to choose a variety of vehicles to distribute it. There is really no shortage of communication channels online today. You have access to websites, blogs, banner ads, email campaigns, paid search, organic search, social media, etc. Most of these platforms are very cost effective. All you really have to invest is your time, which we know is valuable. With this in mind, we have provided an outline of different web platforms and insight on their strengths and weaknesses.
The main advantage of creating a website to promote your business is that it's the most flexible platform for whatever content and features you want, and you can have a unique domain name. This adds a nice touch of professionalism to your business. Your MLM company may provide you with a replicated website but these often lack flexibility. If you want to create your own, there are many services that can minimize the work required. However, creating a website is usually more involved than creating other online properties.
Blogs are a very fast and easy way to get you message online. Usually, you only have to start an account with a blogging service to get up and running. In terms of flexibility, you will have some design limitations. However, most blogging services can accommodate a variety of content arrangements. Overall, the fastest way to get large amounts of content online is with a blog.
Paying for traffic is a quick way to drive some traffic to a desired website. The trick is knowing the best keywords to pay for. Generally, you can't use terms that are too broad. Broad terms are very expensive and usually don't deliver the most interested prospects. Instead, you should pay for keywords that are more specific. By doing so, you will increase the quality of your leads, meaning you will reach people who are more likely to be interested in your business.
Organic search tactics are much more involved but will have a greater impact on your traffic, in the long term. The process essentially consists of building a network of content that promotes the search rankings of a website. For example, you may have a half-dozen blogs that link to your lead capture page. Search engines account for how many inbound links a webpage has and adjusts the site’s rank accordingly.
Once you have retained a prospect's contact information, direct email campaigns are a great way to keep a constant flow of information going to them. Additionally, direct emails such as newsletters and promotions could be offered in exchange for contact information.
Social media has become a staple in almost every business’ online campaigns. It's tremendous advantage is that it allows businesses to study and interact with their target audience like never before. To learn more about how you might apply social media to your online campaign, click here.
Once you have setup a few vehicles to circulate your message, you'll want to consistently look for information that allows you to repeat your message in a context that is relevant to these subjects. Saying the same thing over and over again is not going to provoke people to look at you frequently, if at all. Essentially, you want to attract people with information that educates them on more than your business, while subtly providing information on your business at the same time.
Today, every company includes social media components in their marketing campaigns. Here’s a guide on how MLM businesses are utilizing social media and the steps you should follow to make it work for you.